In doing so, we focus on purely digital solutions. We offer our customers added value through exciting offers, discounts and a particularly good customer experience in the store. On the one hand, we use well-known loyalty mechanisms such as couponing, stamp cards, gaming, levels, and points program. On the other hand, we also put a strong focus on the overall customer experience with simplified payment or pre-order solutions. We are not only adding value for our customers, but also creating a tool for Valora to use customer data to better understand our customers. For our product suppliers, too, our apps are an attractive way of promoting their products in a targeted manner. For Valora the apps therefore offer a new marketing platform.